{"id":39821,"date":"2019-04-18T15:52:18","date_gmt":"2019-04-18T20:52:18","guid":{"rendered":"http:\/\/www.artloversnewyork.com\/zine\/?p=39821"},"modified":"2019-04-18T16:11:19","modified_gmt":"2019-04-18T21:11:19","slug":"heather-benjamin-merch-sales-craft","status":"publish","type":"post","link":"https:\/\/www.artloversnewyork.com\/zine\/the-bomb\/2019\/04\/18\/heather-benjamin-merch-sales-craft\/","title":{"rendered":"~HEATHER BENJAMIN . . MERCH, SALES & CRAFT"},"content":{"rendered":"

subtext: CRAFT<\/p>\n

arts & crafts, NOT.
\nsales & craft . . YES.<\/p>\n

the line between ‘arts’, vs. ‘crafts’ – has basically disappeared, or become very very thin.
\ntoo skinny to notice.<\/p>\n

I mean, maybe the color theorists like Barnett Newman, or drip painters such Jackson Pollock are under the line.
\nbut today, that line is not – an enemy camp.
\nit’s not so much about theory so much anymore, as it is about: craft, skills. legacy \/ ingenuity. authenticity.
\nthough it’s always about . . creativity, expression, and soul.<\/p>\n

though it’s funny to realize, that while this generation cannot afford the huge canvases of the Pollock gen \/
\nit’s like they have instead . . ‘fractured’ into a million smaller pieces. <\/p>\n

Artist-made DIY & CRAFT, such SILK SCREEN PRINTS on any kind of fashion, you name it: dresses, caps, T-SHIRTS, & all kinds of textiles, incl. beach towels (Selenasmountain), and shower curtains (Home Edition at ESSEX FLOWERS), have all been exhibited in cutting edge galleries.
\nnot to forget xerox, digital & even letter press . . self-published paper print editions, & ZINES . . .<\/p>\n

really kicked off seriously, . . when artists were able to sell their<\/strong> products, at indie art & book fairs, and most importantly – via their<\/strong> own websites, and\/or other indie, digital ‘storefront’ platforms.
\neasy payments via Paypal, and Venmo, tipped the scale – to an all-out explosion.<\/p>\n

\"\"<\/a>
\n@heatherbenjamin_: “a few totes now available online. will not be reprinted.”<\/p>\n

\"\"<\/a>
\n@heatherbenjamin_: “last couple remaining book fair tees are at the link in my bio * worn by angel @meiow_mix.”<\/p>\n

images via Instagram @heatherbenjamin_ <\/p>\n

to purchase . . . <\/strong><\/p>\n

see: HEATHER BENJAMIN – WEBSITE<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

subtext: CRAFT arts & crafts, NOT. sales & craft . . YES. the line between ‘arts’, vs. ‘crafts’ – has basically disappeared, or become very very thin. too skinny to notice. I mean, maybe the color theorists like Barnett Newman, or drip painters such Jackson Pollock are under the line. but today, that line is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts\/39821"}],"collection":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/comments?post=39821"}],"version-history":[{"count":8,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts\/39821\/revisions"}],"predecessor-version":[{"id":39832,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts\/39821\/revisions\/39832"}],"wp:attachment":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/media?parent=39821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/categories?post=39821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/tags?post=39821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}