{"id":1634,"date":"2010-09-01T11:44:01","date_gmt":"2010-09-01T16:44:01","guid":{"rendered":"http:\/\/www.artloversnewyork.com\/zine\/?p=1634"},"modified":"2010-09-02T12:56:21","modified_gmt":"2010-09-02T17:56:21","slug":"in-honor-of-philip-loebyoo-hoo-mrs-goldberg","status":"publish","type":"post","link":"https:\/\/www.artloversnewyork.com\/zine\/the-bomb\/2010\/09\/01\/in-honor-of-philip-loebyoo-hoo-mrs-goldberg\/","title":{"rendered":"~IN HONOR OF PHILIP LOEB\/YOO-HOO, MRS GOLDBERG !!"},"content":{"rendered":"<p><a href=\"http:\/\/www.artloversnewyork.com\/zine\/wp-content\/uploads\/2010\/09\/philip-Loeb-yoo-hoo-molly.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.artloversnewyork.com\/zine\/wp-content\/uploads\/2010\/09\/philip-Loeb-yoo-hoo-molly.jpg\" alt=\"\" title=\"philip-Loeb---yoo-hoo-molly\" width=\"158\" height=\"155\" class=\"alignnone size-full wp-image-1635\" \/><\/a><\/p>\n<p>AN EVENING &#8211; IN HONOR OF &#8211; ACTOR PHILIP LOEB  !! &#8211; TO-NITE: SEPT 1, 2010 \/ 6:30 PM<br \/>\nSPONSORED BY THE ACTOR&#8217;S EQUITY ASSOCIATION<br \/>\nat: THE MUSEUM of JEWISH HERITAGE &#8211; A LIVING MEMORIAL TO THE HOLOCAUST &#8211; EDMOND J. SAFRA PLAZA<br \/>\n36 BATTERY PLACE &#8211; NEW YORK, NY <\/p>\n<p>DIRECTIONS: SUBWAY 4\/5 to BOWLING GREEN, walk west along Battery Place. SUBWAY R to WHITEHALL STREET, walk west along Battery Place to South Ferry, walk north along Battery Park\/State Street, turn left &#038; walk west on Battery Place. <\/p>\n<p>FREE &#038; OPEN TO THE PUBLIC <\/p>\n<p>IF YOU SAW THAT DELIGHTFUL &#038; ABSOLUTELY NEEDS TO BE HERALDED &#8211; DOCUMENTARY &#8211;  &#8216;YOO-HOO, MRS. GOLDBERG&#8217; &#8211; BY AVIVA KEMPNER &#8211; THEN YOU KNOW WHY &#8211; THIS EVENT HEADLINES ARTLOVERS TO-DAY !!<\/p>\n<p>. . .  forget what you usually see on T.V. shows about the earliest T.V. sitcoms &#8211; LUCILLE BALL &#8211; <em>did not<\/em> &#8211; initiate the genre. that&#8217;s just what they&#8217;d like you think. it was GERTRUDE BERG &#8211; who played Lower East Side matriarch &#8211; MRS. GOLDBERG &#8211; who actually kicked off the sitcom ball game !! though the show &#8211; didn&#8217;t time-travel &#8211; culturally &#8211; as well Lucille Ball&#8217;s &#8211; &#8216;I LOVE LUCY&#8217; &#8211; maybe that was because &#8211; it was so topical &#8211; and therefore a little more prone to appear dated &#8211; as opposed to Lucy&#8217;s generalized and second generation slapstick comedy. in fact, if you even casually &#8211; follow Ms. Kempner&#8217;s documentary &#8211; which is very very lively, thoroughly entertaining and chockful of vintage clips &#8211; it&#8217;s <em>not<\/em> a step too far to conclude that the producer, writer, and star of the show &#8211; Gertrude Berg &#8211; a native-born New Yorker &#8211; was not only the true mother of them all &#8211; but &#8211; an early blogger as well. well before there was a blogshere !! she was on the air &#8211; with her take !! <\/p>\n<p>A real multi-tasker, and thinker &#8211; not just a gifted comedian and entertainer &#8211; Gertrude Berg &#8211; stepped out of her home each morning &#8211; with the issues of the day on her mind &#8211; and a story to tell &#8211; fresh &#8211; for each day&#8217;s live broadcast.  She absolutely generated her own whole show, and she did this day after day. Unlike Lucille &#8211; she had no outside writers &#8211; it was all Gertrude &#8211; 24\/7 and on point. <em>She<\/em> wrote the scripts &#8211; that had the first T.V. audiences in stitches &#8211; as she brought ethnic immigrant life &#8211;  the newcomers from the old country &#8211; who landed on New York&#8217;s Lower East Side &#8211; to life &#8211; for a vast new national T.V.  audience &#8211; <em>national<\/em> as in country-wide &#8211;  even in the heartland &#8211; who had previously no real inkling of what was afoot in  America&#8217;s biggest city. and along with the hilarious family ups and downs &#8211; she served up  &#8211; gentle but insightful takes on the politics of the day and the world  &#8211; New York City style !! <\/p>\n<p>probably &#8211; therefore &#8211; it comes &#8211; as no surprise &#8211; that her show got caught up in the national embarrassment &#8211;  that we now so plainly see those sorry blacklisting days of the 40s and 50s to be.  seeing the original clips &#8211; it&#8217;s hard to understand what antagonized these small-minded censors &#8211; so much. All of Gertrude Berg&#8217;s writing comes across as very gentle chiding  &#8211; even when it touched on national issues. She wrote from such a heartfelt and truly concerned place. yet the co-star of the show &#8211; PHILIP BERG &#8211; who played JAKE GOLDBERG &#8211; Molly Goldberg&#8217;s husband on the show &#8211; and &#8211;  therefore the first father knows best !! &#8211; took a heartbreaking fall for the gang &#8211; and was blacklisted.  As Aviva Kempner details so poignantly  in &#8216;Yoo-Hoo, Mrs. Goldberg&#8217; &#8211; it was for his union activities &#8211; and not for his role on the program per se &#8211; that got him into hot water. but he was forced from the show &#8211; signaling not only the beginning of the end of the show, but of his own life as well. Heartbroken and well &#8211;  just plain broken &#8211; he took his own life on Sept 1, 1955. and the union activism that got him blacklisted ? &#8211; he was one of the first founder activists for an actor&#8217;s union &#8211; or &#8211; as it is called today &#8211;  the Actors&#8217; Equity Association &#8211; and so, no wonder they are the honoring sponsors of this event to-nite. the eve of Labor Day weekend and the 55th anniversary of his untimely death.<\/p>\n<p>I believe he jumped from a hotel window &#8211; he had been at the height of his acting career.  as for the show, &#8216;Yoo-Hoo, Mrs. Goldberg&#8217;  never found a replacement &#8211; for the depth of heart and warmth of humor he brought to the role -and it went off the air,  rather unceremoniously, as Ms. Kempner notes &#8211; to be replaced by the more stylized and innocuous &#8211; &#8216;I LOVE LUCY&#8217;.<\/p>\n<p>excerpts of &#8216;Yoo-Hoo, Mrs. Goldberg&#8217; &#8211; along with other clips related to Philip Loeb and his career will be shown to-nite.<\/p>\n<p>to-nite&#8217;slive panel guests &#8211;  honoring the memory of Philip Loeb will include:<\/p>\n<p>AVIVA KEMPNER, director, &#8216;Yoo-Hoo, Mrs. Goldberg&#8217;<br \/>\nANNA BERGER, actress on &#8216;The Goldbergs&#8217;<br \/>\nPETER FREIDMAN, an actor who is writing a play about Loeb<br \/>\nDr. STEVE LOEB, Loeb&#8217;s grandnephew<br \/>\nDr. GLENN SMITH, a Loeb biographer<br \/>\nand JIM BROCHU, an actor,  and playwright of &#8216;ZERO HOUR&#8217;.<\/p>\n<p>. . . and if you want to spend a really entertaining and thoughtful moment  &#8211; on Labor Day weekend !! &#8211; check out &#8211; the official website for &#8211;  Aviva Kempner&#8217;s  &#8211; &#8216;Yoo-Hoo, Mrs. Goldberg&#8217; &#8211; and meet GERTRUDE BERG &#8211; the &#8220;most famous woman in America &#8211; you never heard of&#8221; &#8211;  !! <\/p>\n<p>see: <a href=\"http:\/\/www.mollygoldbergfilm.org\/home.php\">YOO-HOO, MRS. GOLDBERG !!<\/a><\/p>\n<p><a href=\"http:\/\/www.artloversnewyork.com\/zine\/wp-content\/uploads\/2010\/09\/yoo-hoo-Mrs-Goldberg.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.artloversnewyork.com\/zine\/wp-content\/uploads\/2010\/09\/yoo-hoo-Mrs-Goldberg.jpg\" alt=\"\" title=\"yoo-hoo-Mrs-Goldberg\" width=\"504\" height=\"340\" class=\"alignnone size-full wp-image-1638\" srcset=\"https:\/\/www.artloversnewyork.com\/zine\/wp-content\/uploads\/2010\/09\/yoo-hoo-Mrs-Goldberg.jpg 504w, https:\/\/www.artloversnewyork.com\/zine\/wp-content\/uploads\/2010\/09\/yoo-hoo-Mrs-Goldberg-300x202.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AN EVENING &#8211; IN HONOR OF &#8211; ACTOR PHILIP LOEB !! &#8211; TO-NITE: SEPT 1, 2010 \/ 6:30 PM SPONSORED BY THE ACTOR&#8217;S EQUITY ASSOCIATION at: THE MUSEUM of JEWISH HERITAGE &#8211; A LIVING MEMORIAL TO THE HOLOCAUST &#8211; EDMOND J. SAFRA PLAZA 36 BATTERY PLACE &#8211; NEW YORK, NY DIRECTIONS: SUBWAY 4\/5 to BOWLING [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts\/1634"}],"collection":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/comments?post=1634"}],"version-history":[{"count":8,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts\/1634\/revisions"}],"predecessor-version":[{"id":1671,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/posts\/1634\/revisions\/1671"}],"wp:attachment":[{"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/media?parent=1634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/categories?post=1634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artloversnewyork.com\/zine\/wp-json\/wp\/v2\/tags?post=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}